German power tool brand Festool commissioned a library of high impact videos to launch their brand new flagship impact driver, the TID 18. These videos were produced in lockdown during COVID-19; therefore leading to an entirely digital launch, replacing traditional methods of marketing such as trade shows and face-to-face tool demonstrations.

The goal with all of Festool’s video content was to continually reinforce the brand’s values of high quality, premium engineered, efficient tools which consistently perform to the highest standards.