GBC HEALTH
‘REPLENISHMENT’
Client: GBCHealth
Agency:Paul Cook Film Limited
Format: 3 min - Web
Direction/Cinematography: Paul Cook
Producers: Lesley-Anne Long & Andrea Cockerton
Wrtier/Poet: Andrea Cockerton
Camera Assistance: James Gorman
Sound Recordist: Stuart Burroughs
GBC Health commissioned us to create a powerful and thought-provoking spoken word film that champions the Global Fund, a global organization backed by Governments, NGOs, non-profit organizations & philanthropists worldwide.
The Fund has gone on to save 44 million lives in low & middle income countries by investing into the treatment & prevention of AIDS, TB & malaria - But COVID-19 had a catastrophic impact on this work. As a result the Global Fund needed to achieve a 30% increase in its three-yearly funding call to rebound from the effects of the pandemic and continue protecting everyone, everywhere.
The FIlm Urged the UK Government to pledge increased support.
Rather than write a dry letter, we decided to put our heart & soul into creating something unique, long-lasting and unforgettable. a direct call-to-action aimed at those in power to do the right thing.